Comparative Analysis & Product Review
IMPRESS!® Dietary Supplement for Men
vs. Nine National Brands
IMPRESS!® Dietary Supplement for Men is a new, high-potency crossover supplement from MaxLabs US. The U.S. Pat. Pend. formula is designed to surpass traditional male enhancement products by providing robust support of energy, cognition and mood as well as fortified support of sexual drive and performance.
IMPRESS!® strives to provide the highest quality and potency available by utilizing validated quantities of highly-standardized, rigorously tested, brand name extracts from leading suppliers such as Natreon, Sabinsa Corporation, Naturex, Nature*4*Science and MaxLabs US.
This competitive analysis and review provides an objective assessment of IMPRESS!® Dietary Supplement for Men vs. nine national brands. The metrics for this review are: 1) Total quantity (in mg) delivered per serving and 2) Estimated wholesale value of listed content per serving.
For these criteria the results serve as: Review of ErectZan, Review of Extenze Maximum Strength, Review of Male Extra, Review of VigRX Plus, Review of ProSolution Plus, Review of Enzyte 24/7, Review of Vigorexin, Review of Neosize XL and Review of Vimax.
ANALYSIS I: Dosage per Serving
Methods: The FDA-required Supplement Facts Panel of each brand was assessed for total dose per serving (weight in mg). The weights supplied by the manufacturers were graphed, illustrated in descending order and compared as a percentage of the strongest male enhancement pill as measured by the total quantity of ingredients supplied.
The weight per serving on the ten Supplement Facts panels ranged from a low of 305mg (Vimax) to a high of 1600mg (IMPRESS!®). ErectZan provided the 2nd highest total content with a weight of 1451mg per serving which lies nearly 150mg (9.3%) below IMPRESS!®. At just 305mg per serving, Vimax had the least content of these national brands, placing it nearly 81% below the category leader. When assessing these national brands by total content per serving, IMPRESS!® is the strongest national brand.
ANALYSIS II: Value of Ingredients per Serving
Background: Use of multiple premium, high potency standardized extracts is common in mainstream supplements serving the bodybuilding and cardiovascular markets. On the other hand, the sexual enhancement pill category has not benefited from widespread use of premium, high-potency extracts. Generic ingredients (and their inherent drawbacks) are commonplace. Weak whole plant materials and materials with low extraction ratios have been the norm in the men's sexual health category.
The quality and structure and function claims associated with premium branded extracts carry a premium price. A manufacturer's spend on raw materials used in their supplements says a lot about their commitment to providing consumers with quality. A financial benchmark analysis was undertaken to determine the relative value of these ten national brands of popular sexual enhancement pills.
Methods: All listed content for the reviewed national brands were recorded precisely as specified on the products' respective Supplement Facts Panels (SFP). Care was taken to ensure use of extracts, listed extraction ratios, use of specific plant parts and use of branded ingredients were captured accurately since each of these factors impacts the value of the ingredient.
Strategic sourcing established current market pricing per kilogram (Kg) from pre-qualified vendors for each of the ingredients exactly as listed on the SFP. Cost per Kg was based on supplier minimum purchase for all materials. Cost per Kg was converted to cost per milligram(mg) for calculation. Proprietary blends were estimated using the only the cost of the highest-price ingredient unless an ingredient is known to be delivered in a specific dose or a generally accepted maximum dose is known (e.g. toxicity). The wholesale value of the ten products' content was graphed with the nine lower-value products reflected as a % of the product having the greatest value.
As the graph illustrates, the elaborate poly-herbal formula of IMPRESS!® was far and away the most valuable of the ten reviewed national brands on a material cost per dose basis. The closest competitor (ErectZan pills) were determined to rank 2nd while reflecting 69.2% lower relative value per serving. Of particular note is the relative cost of Vimax pills. The low material weight of Vimax pills (305mg) combined with extremely thrifty ingredient choices yields a formula worth just pennies per serving which did not register on the bar graph.
Discussion: IMPRESS!® was approached as a "no compromises" project. Men have many choices for sexual enhancement pills and it is our intent to deliver a premium product recognized as a superior value. It was time for a supplement that's more than just a fancy bottle.
This review clearly illustrates that compared to these other national brands, IMPRESS!® delivers the highest dosage of premium bioactives and that the financial value per-serving of the U.S. Pat. Pend. formulation is at least 69% greater than the closest of these competitors.
Ultimately, consumers decide what they like. We believe American men will make IMPRESS!® their favorite male enhancement product that aims to keep them Sharp & Energized Today, Impressive Tonight and Clear Tomorrow. #IMPRESS1600 @IMPRESS1600
This product is not intended to diagnose, prevent, treat or cure any illness. These statements have not been evaluated by the Food and Drug Administration.