Think just because an ingredient is printed on the label of your corner store supplement it has to be legit? Think again.
NATIONAL NEWS RELEASE on "Deng Sen Extract."
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Background on Deng Sen Issue
We noticed the ingredient listed on every supplement bearing the name Rhino that is followed by a number and quite a few others. A more complete list of brands we have analyzed can be found HERE.
Federal Regulations state dietary ingredients “must be listed by their common or usual names when present in dietary supplements.” In the case of men’s specialty supplements, the dietary ingredients are often displayed as a list called a “Proprietary Blend” which lumps all of the ingredients into a single weight.
“Deng sen” is listed as an ingredient in the proprietary blends of dozens of supplements currently marketed in the United States. These brands represent a huge percentage of the choices offered consumers on websites, in adult stores and convenience outlets.
MOST OF THE BRANDS LISTING "DENG SEN" AS AN INGREDIENT HAVE BEEN LABELED AS U.S. MADE.
ALL ARE ACTUALLY IMPORTED FROM CHINA.
Rhino 7 Pills (pictured) and dozens of other similar-looking "Rhino pills" are common examples." Seeing this fictitious ingredient name on the label tells you that the product does not come from the United States or a plant that complies with FDA or good manufacturing practices.
These supplements are also produced from "kits"- individually sold capsules and packaging. Persons therefore can make identical versions of these Chinese brands from the separate Chinese parts- assembly in a garage or in storage lockers has been reported.
Questions about Deng sen were raised at MaxLabs US during a research project that explored hundreds of ingredients listed as content for competitive male enhancement supplements. The competitive analysis included:
1) Clinical assessment of ingredients listed on the supplied Supplement Facts Panel [potential therapeutic value, presence & merit of supporting scientific literature].
2) A weights & measures analysis.
3) Wholesale ingredient price benchmarking.
Extensive search of published literature for info on “Deng sen” included sources such as:
The World Health Organization’s Medicinal Plants in China and The Encyclopedia of Traditional Chinese Medicines, but was expanded to include other sources including The American Horticultural Society A-Z Encyclopedia..., Independent Analysis on Supplements & Nutrition. Examine.com and Chinese Herbal Medicine: Materia Medica,, after the initial search for the term “Deng sen” yielded no results. The expanded search also failed to identify a material of this name.
All customary, mainstream research platforms including Medline and the National Institutes of Health PubMed were also utilized for this project.
Compliance with Good Manufacturing Practices (cGMP) is another consideration regarding this questionable ingredient. "Identification testing" of ingredients is a routine part of compliant processes in which incoming raw materials are compared to commercially acquired "reference materials" to verify authenticity of the ingredient prior to use in production of a finished supplement. Such testing is mandatory at top-tier manufacturers.
It was discovered that NO “reference standard materials” are available from leading suppliers for a material named “Deng sen.”
Similarly, during price benchmarking, the materials sourcing team, well-versed in global procurement of raw materials used in dietary supplements, could not find “Deng sen” offered for sale via any channel. Nothing by this name is offered for commercial sale.
Evaluated brands listing “Deng sen” as an ingredient include “Extreme Diamond” and “Rhino 7” (produced by Guangzhou Together Trade Co., Ltd. & Beauty Technology Co., Limited, Guangdong, China). Both brands have been subjected to recalls by the FDA for containing undeclared active pharmaceutical ingredients which are untested and unstudied.
 21 CFR 101.36(b)(2)(iii)(F) and (b)(3)
 "Medicinal Plants in China: A Selection of 150 Commonly Used Species." The Institute of Chinese Materia Medica / China Academy of Traditional Chinese Medicine. World Health Organization, n.d. Web. 26 Nov. 2016. <http://iris.wpro.who.int/handle/10665.1/6737>.
 Zhou, J., Xie, G., et al. (2011). Encyclopedia of Traditional Chinese Medicines (Vol. 6). Berlin, Heidelberg: Springer.
 Brickell, C., Zuk, J. (2004). The American Horticultural Society A-Z Encyclopedia of Garden Plants. London, UK: Dorling Kindersley Pub.
 "Independent Analysis on Supplements & Nutrition." Independent Analysis on Supplements & Nutrition. Examine.com, n.d. Web. 26 Nov. 2016. <https://examine.com/>.
 Bensky, D. & Clavey, S. (2015). Chinese Herbal Medicine: Materia Medica (Portable 3rd Edition). Seattle, WA: Eastland Press.
 “Ingredients/Standards.” Chromadex. Chromadex.com, Web. 27 Nov. 2016. <https://www.chromadex.com/search?SearchParam=deng%20sen>.
 “Analytical/Chromatography.” Sigma Aldrich Diagnostics. sigmaaldrich.com, Web. 27 Nov. 2016. <http://www.sigmaaldrich.com/catalog/search?term=deng+sen&interface=All&N=0+220003052&mode=match%20partialmax&lang=en®ion=US&focus=site>
 Tainted Sexual Enhancement Products. U.S. Food and Drug Administration, (n.d.). Retrieved November 27, 2016, from http://www.fda.gov/Drugs/ResourcesForYou/Consumers/BuyingUsingMedicineSafely/MedicationHealthFraud/ucm234539.htm